LONDON (1 Feb. 2012) – Athletes in Action will host the inaugural More Than Gold Legacy Breakfast on 10 Aug. 2012 in London. The breakfast will promote and honour Olympic athletes, coaches and officials from around the world who model character and true sportsmanship.
The event will feature well-known Olympic athletes and coaches sharing inspiring stories about successes and failures in sports and in their lives. Special guests will include: Jerry Colangelo, chairman of USA Basketball; Madeline Manning Mims, Olympic gold medalist in track and field; and Gene Davis, Olympic bronze medalist in wrestling. Additional guests will be announced as the event approaches.
“The Legacy Breakfast is an innovative and pioneering event,” says event director Mark LoVellette. “We are excited to provide a venue celebrating true champions: men and women of character, faith, integrity and excellence on the field of competition.”
In addition to hearing from the featured Olympians on-stage at the event, guests will be joined by an Olympian at each table. A total of 120 past and present Olympians are expected to attend the breakfast.
Along with honoured Olympic guests, AIA plans to welcome 400-500 underprivileged children living in London to view the event. Recognizing that most of these children will not have an opportunity to attend Olympic events, breakfast organisers hope that the children will be encouraged and inspired as the Olympians share stories of sport and faith.
Athletes in Action hosts a number of breakfast outreaches at key athletic events each year, including the Super Bowl, NBA All-Star Weekend and the Men’s College Basketball Final Four. The Legacy Breakfast marks AIA’s first international event of this nature.
Holding this event in London during the Olympics will create opportunities to reach out in an area where Athletes in Action is not yet present. “We are looking forward to engaging with and serving those in the London business and political communities at this event,” LoVellette says.
“Over the last 25 years we have run over 75 breakfast events at major sporting events here in the United States. But doing this on a global stage is a whole different challenge. The Legacy Breakfast represents a sizeable faith venture, but one worthy of pursuit,” says Householder.
The Legacy Breakfast is co-sponsored by Athletes in Action, More Than Gold and Agape UK. To learn more about the Legacy Breakfast, visit www.legacybreakfast.org.